Nando's Concept Copy - Surviving Mzansi.

Nandos has built its online social media presence by providing copy that is cheeky, satirical and witty by commenting on current and social affairs over the years. In this copy, a tongue in cheek "shot" is taken at a competitor fast food restaurant's popular meal, Streetwise 2. This is off the context that it is currently tough surviving in South Africa (Mzansi/South Aaah) and one would need to be streetwise to navigate the times.